Gamer.LK, the Sri Lankan arm of InGame Esports, was recognised once again at the SLIM DIGIS 2.5 marketing awards, winning Gold in the Gaming, Gamification & Esports category at the 2025 edition.
The Gold Award was presented for the campaign “NDB Avurudu Island”, produced for National Development Bank PLC (NDB). The accolade highlights how Gamer.LK successfully engaged a hard-to-reach digital audience through interactive gaming content.
As part of the campaign, Manitha “Maniya” Abeysiriwardena, Sadun “Gaming Sadu” Dilakshan, and 16 other streamers from Gamer.LK’s streamer network live-streamed the story-driven experience to their audiences. By tapping into authentic gaming culture and delivering measurable engagement for the brand, “NDB Avurudu Island” set a new benchmark for how video games and gamification can be effectively integrated into mainstream marketing.
Gamer.LK also conceptualised and executed the campaign “Clean Up Mr. Claws” for CLEAR by Unilever Sri Lanka, which received a Merit Award at this year’s SLIM DIGIS. The activation transformed the usual 30-second cinema advertisement into a gamified experience, allowing audiences to interact with the content rather than passively watch. By merging entertainment with brand messaging, the campaign created a unique connection with movie-goers, leaving a lasting impression while delivering tangible engagement results.
The SLIM DIGIS Awards, organised annually by the Sri Lanka Institute of Marketing (SLIM), celebrate excellence in digital marketing by recognising the most innovative and effective campaigns across industries.
Commenting on the recognition, Raveen Wijayatilake, Founder/CEO of Gamer.LK and InGame Esports, said: “These awards once again demonstrate the strength of Gaming and Esports as a credible and effective marketing channel. Over the past decade we have grown into an international Esports and video gaming agency through InGame Esports, executing campaigns across multiple regions of the world. While our global footprint continues to expand, it is especially rewarding to partner with leading Sri Lankan brands and be recognised for the work in our home market.”
With these wins, Gamer.LK, as the local arm of InGame Esports, continues to reinforce its position as a pioneer in Gaming, Gamification, and Esports-driven marketing. Over the years, Gamer.LK has been recognised at the SLIM DIGIS with multiple Awards, including the coveted Grand Prix Gold Award, further underscoring a track record of delivering impactful, innovative campaigns that connect brands with audiences in meaningful ways.
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