InGame Esports Brings Gamer-Centric Marketing Expertise to Africa

Africa – here we come! We’ve just stepped into the African market, marking another milestone in our mission to connect game publishers and brands with players through authentic, localised campaigns.

With over 15 years of experience, we have been at the forefront of driving growth for the gaming and Esports ecosystem in emerging markets. We have now extended our expertise to Africa, a region with a rapidly growing gaming audience and a vibrant gaming culture. This expansion reflects our belief that genuine connections between studios and players are built through tailored, gamer-focused campaigns rather than generic marketing tactics.

“At IGE, we believe that generic, one-size-fits-all marketing doesn’t work in gaming,” said Raveen Wijayatilake, CEO of InGame Esports. “Gaming is a universal language, but each market has its own dialect. That’s why our campaigns are created by gamers for gamers, designed to connect authentically and create lasting impressions that turn casual players into lifelong fans.”

Our first work in South Africa spanned diverse initiatives, including creative community activations, content development, OOH campaigns, PR outreach initiatives and collaboration with local suppliers for major pop culture and gaming events. These efforts have helped publishers and brands engage with African gamers directly, while building meaningful connections with local creators, suppliers, and fans.

Through our global expertise and on-ground insight, we continue to establish ourselves as the trusted partner for publishers and brands looking to reach players across diverse regions. Our team’s gamer-first approach ensures campaigns that resonate deeply, deliver measurable impact, and foster sustainable community growth.