Tencent Games, the popular publisher behind the much-celebrated PUBG MOBILE, has continued its partnership with InGame Esports (IGE) as their marketing partner for the 2023 PUBG MOBILE Pro League (PMPL) South Asia, Pakistan, and South Asia Championship (SAC) Fall. The rewarding journey of collaboration between InGame Esports and Tencent Games has fostered a series of successful ventures till now, fostering a narrative of continuous innovation and partnership in the dynamic arena of Esports.
The recent edition of the PMPL series transpired from August to September 2023, witnessing a spirited competition amongst teams from Pakistan and the broader South Asia region. The tournament culminated with Mongolia’s Stalwart Esports claiming the championship title at the South Asia Championship, heralding a moment of grand victory and elevating the competitive spirit of the region.
InGame Esports, shouldering the marketing helm for this tournament series, engineered an enthralling audience engagement campaign by utilizing influential game streamers in South Asia to host watch parties of the matches and thereby amplify the competition’s visibility among South Asian audiences. These strategic efforts not only provided a grander stage for the Esports athletes competing to exhibit their skills but also drew a larger audience to witness their exhilarating journey through the tournament.
The partnership between InGame Esports and Tencent Games has given birth to numerous successful projects in the past, including the 2022 South Asian PUBG MOBILE Pro Leagues, the 2022 PUBG MOBILE National Championship, and the South Asian marketing for the 2023 PUBG MOBILE World Invitational and the 2022 PUBG MOBILE Global Championship. Further cementing their collaborative prowess, they embarked on the PUBG Mobile All Stars Nepal tournament, focused on rallying influencers in Nepal, and the Road to Asian Games broadcasts for South Asia, strengthening their standing as a dynamic and effective team in the Esports domain.
With the 2023 PMPL South Asia, Pakistan, and South Asia Championship Fall having recently concluded, the profound impact of the partnership between InGame Esports and Tencent Games on the Esports landscape is undeniably evident. Their shared narrative of innovation, dedication, and consistent success brightens the horizon for the future of Esports in the region and beyond. Through their collaborative efforts, the Esports community in South Asia is set on a promising trajectory, embodying the spirit of competitive excellence and the boundless potential that lies ahead.