Awarded by Campaign Asia, the APAC media leader identifies marcomms visionaries who have a proven track record of progression and delivery.
Raveen Wijayatilake, Founder and CEO of InGame Esports (IGE), a full-scale video games marketing agency, has been awarded the top 40 Under 40 title by Campaign Asia, for 2026. The award comes at a crucial juncture, as IGE expands its business to serve markets across Africa and the CIS region, in addition to its established presence across Asia and the Middle East.
A Sports Administrator certified by the International Olympic Committee, Wijayatilake, a dedicated gamer himself, dared to embrace the marketing industry exclusively for Video Games back in 2007 – and win. What began as an initiative to host some of the biggest Esports tournaments across South Asia, has now flourished into a strategic marketing powerhouse that especially caters to video game publishers around the globe.
IGE now specialises in end-to-end Video Games marketing that combines niche strategy, PR, media placements and live production, together with influencer management and AI-driven content automation. Having served big names such as Tencent Games, Miniclip, Dell, Samsung and Coca Cola, Wijayatilake’s focus has always been towards understanding and resonating with gamers’ needs, while arming game publishers with the right tools to promote and monetise.
“When it comes to Video Games & Esports, much lies beneath the excitement and adrenaline of gameplay,” says Wijayatilake. “From engagement models that determine how games are crafted, to cultural nuances that influence adoption, many don’t notice the commercial intricacies that happen behind the scenes. It’s why IGE has been built to deliver a games marketing ecosystem that taps into all of this – the very pain points that keep many game publishers up at night.”
It’s also why Wijayatilake didn’t stop at Esports tournaments – further spotlighting him for being recognised as a top 40 Under 40 visionary by Campaign Asia, one of Asia Pacific’s leading marketing publications. Preceded by more iconic wins for IGE at the Effie Awards, Dragons of Asia and SLIM DIGIS, IGE’s video games campaigns have gained recognition beyond core Video Gaming and Esports, thus also bagging awards across industry-agnostic categories.
Commenting on his career journey when asked about his award, Wijayatilake remarks: “Ultimately, it’s the love you have for Video Games & Esports that makes you play and compete. But it’s also what drives you to seek solutions for challenges which impact the most glorious games from reaching the market.”
Onward, IGE has charted a trajectory that continues to discover gaming communities from around the globe, and connect them with game publishers across the spectrum – from established giants to indie creators. While this includes core marketing offerings from IGE, the company also plans to continue its grassroots initiatives for fostering budding talent.
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